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商务英语综合教程
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内容提要：
本书共分四个部分。第一部分介绍了企业类型和竞争类型。第二部分的重点是西方经济学的主要理论。第三部分是同国际商务密切相关的市场营销的理论和实践案例。第四部分包括贸易理论、贸易类型和贸易实践等国际贸易方面的知识。
本教程立足于对现实的研究，尽可能多地搜集实例加以分析，以强化理论，并有助于进行课堂讨论，加强学生更深入的理解和消化。 本教材适用于本科英语专业国际贸易方向或国际贸易专业等。
本教程立足于对现实的研究，尽可能多地搜集实例加以分析，以强化理论，并有助于进行课堂讨论，加强学生更深入的理解和消化。 本教材适用于本科英语专业国际贸易方向或国际贸易专业等。
编辑推荐：
本书为商务英语综合教程，内容包括各种形式的商业组织、国际经济学、市场营销、国际贸易等四大部分，每个章节由课文、注释及练习组成。
目录：
Part I Various Types of Business Organizations
Chapter 1 The Sole Trader
Chapter 2 Partnership
Chapter 3 A Limited Company
Chapter 4 A Public Company
Chapter 5 Company Organization
Chapter 6 Types of Competition
Part Ⅱ International Economics
Chapter 7 Economics
Chapter 8 The Market Economy
Chapter 9 The Balance Sheet
Chapter 10 Income Statement
Chapter 11 Analyzing Financial Ratios
Chapter 12 The Foreign Exchange Rate
Chapter 13 Foreign Exchange Risk
Chapter 14 Functions of the Foreign Exchange Market
Part Ⅲ Marketing
Chapter 15 Market Research
Chapter 16 What is Marketing
Chapter 17 The Marketing Mix
Chapter 18 Promotional Mix
Chapter 19 Retailing
Chapter 20 Wholesaling
Part Ⅳ International Trade
Chapter 21 International Trade
Chapter 22 The Advantages of International Trade
Chapter 23 Changes in the Patterns of International Trade
Chapter 24 Forms of International Business
Chapter 25 Types and Management Systems of Joint Venture
Chapter 26 Some Methods for Selling Know—how
Chapter 27 International Commercial Payments
Chapter 28 Export Documentation
Chapter 29 Some Understanding of Countertrade
Chapter 30 Nontariff Barriers to Trade
Chapter 1 The Sole Trader
Chapter 2 Partnership
Chapter 3 A Limited Company
Chapter 4 A Public Company
Chapter 5 Company Organization
Chapter 6 Types of Competition
Part Ⅱ International Economics
Chapter 7 Economics
Chapter 8 The Market Economy
Chapter 9 The Balance Sheet
Chapter 10 Income Statement
Chapter 11 Analyzing Financial Ratios
Chapter 12 The Foreign Exchange Rate
Chapter 13 Foreign Exchange Risk
Chapter 14 Functions of the Foreign Exchange Market
Part Ⅲ Marketing
Chapter 15 Market Research
Chapter 16 What is Marketing
Chapter 17 The Marketing Mix
Chapter 18 Promotional Mix
Chapter 19 Retailing
Chapter 20 Wholesaling
Part Ⅳ International Trade
Chapter 21 International Trade
Chapter 22 The Advantages of International Trade
Chapter 23 Changes in the Patterns of International Trade
Chapter 24 Forms of International Business
Chapter 25 Types and Management Systems of Joint Venture
Chapter 26 Some Methods for Selling Know—how
Chapter 27 International Commercial Payments
Chapter 28 Export Documentation
Chapter 29 Some Understanding of Countertrade
Chapter 30 Nontariff Barriers to Trade
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